I love the beautiful designs and they save me a headache every time! I refilled it with generic plastic wrap (just to see if I could) and although it wobbles a little it still cuts great. Even though generic wrap will work as a refill, I like the Chicwrap so much better! It is a professional grade so it doesn't stick to itself as much and after the cut is simple to manage. I don't waste plastic wrap anymore from mangling it before it gets to the proper location. And just for fun I did the math, one refill roll can cover TWO HUNDRED 9 by 13 casserole dishes! -Marcy, Lehman's Kitchen Dept